9 Facebook Advertising Tools to Save Time & Money
With over a billion active users, marketers can’t avoid the importance of Facebook ads to a strong marketing campaign. Whereas marketing strategies like search engine optimization (SEO) and content marketing take a great deal of time to produce results, you can yield big results within a few days of running Facebook ads.
However, it’s easier said than done. Without the right know-how, you could end up wasting chunks of your marketing budget. If you want to make your ad campaigns more effective and economically efficient, there are several tools (free and paid) that can help.
Facebook Ads Manager
If you’re new to Facebook ads, it’s a good idea to start with Facebook’s own free ad tool, Facebook Ads Manager. It helps you create ads that are targeted, while providing helpful information and guidance through the process. Once you get familiar with choosing the right audience for your ad, setting the budget and tracking your results on this simple, user-friendly tool, you’ll be able to familiarize yourself with other ad tools more easily.
Qwaya lets you do A/B tests on your ads, so that you can narrow down the most effective ads and weed out the ones making you less money. It lets you choose your ad’s placement on viewers’ news feeds and schedule future campaigns in advance. It tracks the days and times of highest ROI for each of your ads, so you can schedule them to run only at the most profitable times, and save money on ads when consumers are less likely to buy.
Zalster is an ads tool that uses artificial intelligence (AI) to help marketers optimize ad targeting. It also lets you split test the effectiveness of existing ads to find the most profitable ones. Starting at $495 per month, it’s geared toward big-budget marketing campaigns so that companies can benefit from cutting-edge AI technology aimed to correct human imprecision and mistakes.
Hootsuite ads is a simple, user-friendly platform that allows you to create ads quickly. Hootsuite emphasizes its tool is “for human beings,” and it provides daily recommendations on how you can improve your performance. Hootsuite Ads has algorithms that automate the audience targeting and bidding processes, so you don’t need to be an expert. It also has ad management automation features. For example, you can set a rule for Hootsuite to automatically increase your budget or start a campaign based on performance triggers. This not only saves you time, but also saves money by pausing ads at less profitable times.
Social Ads Tool
Social Ads Tool is a platform available in several languages that includes automatic ad optimization You can save time while letting it use its expertise to lower your CPC and CPA and increase your ROI. Additionally, you can monitor your campaigns while Social Ads tracks and analyzes ad performance on an hourly basis. This lets you quickly understand what’s working and what isn’t, adjust your campaign right away and save money. Since Social Ads is partnered with Facebook, it stays up-to-date with the latest changes with Facebook ads.
Reveal Bot is an AI tool that automates, manages, tracks and analyzes your Facebook ads. You can set rules that allow Reveal Bot to run your campaigns for you, such as rules about starting and pausing campaigns, and increasing and decreasing bids and your budget. While your campaigns run, Reveal Bot gives real-time updates on the performance of your ads. You can monitor their reach, impressions and clicks and see the metrics over any designated period of time. You can compare ads by looking at their metrics at the same time. When an ad isn’t performing well, you can pause it in real-time and save money.
Driftrock lets you create and automate Facebook ad campaigns. Whereas most ad automation tools schedule ads based on times, Driftrock lets you create “trigger ads” that trigger to run based on other factors, including weather conditions and TV schedules. The platform analyzes your ad performance data to find the most profitable times to run ads, so you can increase the ROI. Major companies using Driftrock for their marketing campaigns include BMW and Coca-Cola.
AdRoll is used by several major companies, including including the American Red Cross, Estee Lauder and Levi’s. It collects user data from your Facebook ad campaigns and uses it to retarget them for higher conversion rates. It can create highly targeted campaigns based on prospective customers’ browsing history and products they consume. It lets you analyze ad performance with split tests and other metrics reports. Another feature is that it analyzes your company’s website to mine useful data on your target audience it can use to optimize Facebook ad campaigns.
With fully automated ad optimization and auto-bidding, AdSpringer takes the expert work out of your job. It claims to reduce your CPC and increase CTR in order to boost your Facebook ad ROI. AdSpringr makes it easy to scale marketing campaigns, and is useful for marketing and advertising agencies that manage advertising for clients. The platform lets you create, optimize, target and analyze your campaigns in one place.
Stepping Up Your FB Ad Game
Facebook is still a major player on the social media landscape with a huge reach, and it’s always making cutting-edge changes to stay relevant. What matters most is that it offers some of the most advanced technology for ad targeting available to marketers today. Facebook ads are built around the goals of your marketing campaigns, so with tools that help you execute with precision, they can produce massive results for your business.