Blogging is totally relevant in 2020. In fact, with Googe’s latest algorithm changes, your blog posts are more important than ever for building website traffic through organic search. Choose a health niche and use the best SEO practices to write content that Google’s algorithm respects. Ranking on Google searches within 2020 will then be in your reach. Here are 3 things you need to know if you’re starting a health blog in 2020 or want to growth hack your existing one.
1. Niche Down to a Specialized Customer Base
More and more consumers care about investing in health products than ever, causing the health industry to grow by the day. As new products and businesses continue to emerge on the health scene, it’s important you niche down to target a more specific customer base. The way to stand out is to specialize in addressing unique health needs.
For example, you don’t want to be just a generic “health coach” and help anybody who comes your way with their “health” in general. Are they going to trust a generic health coach or one that specializes in their needs? You want to present yourself as a health coach for diabetics, a health coach for recovering alcoholics, or a health coach for people with a history of anorexia.
The same applies to e-commerce. If you’re looking for the most high-quality omega-3 fish oil on the market, are you going to look on a generic website selling everything from weight loss pills to multivitamins? Or would you better trust a website devoted to selling top-rated omega-3 fish oil supplements, where each fish oil product is discussed in your blog content? Clearly, the second company knows a lot more about what they’re selling.
You may feel like you aren’t using the full spectrum of your expertise or you’re turning away potential clients by limiting your business to a smaller niche. However, niching down actually brings in more customers because you’ll stand out to your target customer as a fit for their unique needs.
2. Keep Up With the Latest in SEO and Optimize Your Blog for SEO Regularly
These days, every business needs a blog for SEO purposes. SEO-optimized blog posts can even help local businesses get discovered in local Google searches.
While Google’s algorithm does change frequently, one thing’s remained the same—Google favors content that provides value. In fact, each time the algorithm changes, it’s because Google has found a better way to identify the pages that are most helpful for the person inputting a search query.
Speaking of search queries, did you know that 7% of all Google searches are health-related ? SEO is the secret sauce to siphoning some of that traffic to your business. Include the keywords already ranking high in Google searches when you write your blog posts. Once you’ve had some blog posts published for a few months, you can look at the keywords that brought in the most traffic and use them again in other posts, or even add them into old posts.
There are many other best practices you need to know in order to get your blog posts discovered on Google. That’s why it’s ideal you work with a freelance health blog writer who is well-versed in the latest SEO tricks, since they will write you posts that get higher rankings on Google’s algorithm.
3. Make Use of User-Generated Content and Guest Posts
Does your blog look like a bunch of posts by…you? Great, but imagine how dynamic and trustworthy the experience of your blog would be if you had various experts contributing to it. Picture your blog featuring social media posts where customers gave your business a positive word. The more parties you throw into the mix, the better it looks for your business.
How can you go about getting guest posts? You can start chatting with other content creators on social media. Once you’ve introduced yourself and there’s an initial relationship established, you can reach out about collaborating on content. Or, you can add a page on your website where guest contributors can pitch their blog posts for your blog.
Another way you can get user-generated content to grow your health blog is by asking your audience to submit their questions to you. Then, you can answer their questions either in a live stream, a prerecorded video, a social media chat or a blog post. Better yet, you can get a panel on to answer questions according to their expertise. This is a quick way to turn your business into an authority on your topic. Your audience sees that if you’re dedicated to providing expert-level, accurate health information on your blog, your products and services must be at the same high standard.
At the end of the day, the fastest way to succeed with a health blog and get more organic traffic is to niche down and solve a problem for a very specific niche. Still, there are practices you should follow to optimize for Google search rankings and to create content that presents you as a trustworthy authority. Hopefully, this post has helped you understand what it takes to generate more web traffic to your business with your blog in 2020.